Friday, May 11, 2007

Timbaland - Give It To Me

LONGEVITY: 2.5/5

Before I actually analyze the song itself, here's a little game:
  • First click here (or sit down in front of a piano/keyboard in your house).
  • Scroll down to the piano, and play the following keys in this order:
    #G -(then pause for a second) - #D - #G - A - #D - #G

Sound familiar? Well, this is the background loop that plays throughout most of Timbaland's "Give It To Me". However, don't think I'm knocking this hit song due to its relative simplicity. What is clear about popular music nowadays is that hit songs are not necessarily the Beethoven masterpieces, but rather what's catchy and sounds good in the car with the bass pumped up. The Beethoven "equivalent" of the last two years is arguably Timbaland (neck and neck with Akon). He has been the defibrillator of Nelly Furtado's career, which was all but over ever since her "Turn Off The Light" and "I'm Like A Bird" fell off the charts.

Some may view Furtado--who is featured alongside Justin Timberlake on this track--as a sellout who forsook her good-girl image to sell more albums. My response: no wonder they call it the music business. Could I have written this song? Quite possibly. But as is the case in many industries: it's all about who you know. And Timbaland is quite the connection to have.

Truth is, any female pop star could have sung Furtado's chorus. Her voice is noticeably dubbed over at least once, and the tune itself does not allow for much vocal exploration.

All in all, the song's chorus and flute-flavored background sequence you played earlier are ear-catching and placed the song at the top of the charts.

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